American’s like to think they invented everything, so it won’t come as a surprise that Keds stake their claim on dreaming up the original plimsoll. There used to be a time when plimsolls were the bane of every childhood; given its sole purpose was the squeak across the gym floor during P.E. These days, however, plimsolls have seen something of a comeback – with Keds leading the way.
Having joined with celeb Taylor Swift, Keds are now endorsed as being the ultimately cool, fashionable way to wear comfy shoes that are kind on your feet. With collections for men, women and children; this label has admittedly reinvented utterly wearable shoes that have a quirky, modern feel to them. Not just plimsolls, you will find a selection of wedges, printed canvas, lace-ups and slip-ons in vibrant colours and on-trend styles; including hi-tops and their original ‘Champion’ line.
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