Originally the brainchild of a pair of brothers who opened a modest market stall on the famous Portobello Road in London back in 1973; Pepe Jeans London has transformed itself into the go-to denim and casual wear brand. This label is all about constantly challenging the status quo and evolving with the times, which means that it provides a trend-setting range of jeans wear and laidback day-to-day style.
If you’re tired of the same old denim styles or if you want to find that elusive pair of jeans that actually fits you perfectly – then Pepe Jeans should be your first pit stop. Its jeans collection is staggering, but the devil is in the detail, and this label lets you be finicky about the colour, wash, style, rise, length and even finish of your jeans.
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